Introducing PeerClip™ – Information and Insight for Physicians the Way It Should Be
Next generation online tool from ConnectivHealth allows physicians to organize, share, discuss and discover relevant medical information

NASHVILLE, Tenn., September 20, 2007— PeerClip, the new online bookmarking tool and community for physicians, debuted today at the Health 2.0 conference for health care Internet leaders in San Francisco. PeerClip combines the two preferred ways physicians gain knowledge—reading medical literature and interacting with peers—into a powerful online tool. Using PeerClip, physicians can store their favorite articles, blogs, podcasts and videos in one convenient online location for easy access to the medical information they deem most relevant.

“With medical information on the Web growing at such a rapid pace, physicians need a platform to help them organize content and exchange ideas,” said Scott McQuigg, CEO of ConnectivHealth, parent company of PeerClip. “PeerClip is an easy-to-use online tool that enables physicians to bookmark relevant content, tap into peer perspectives and discover other resources from within their community of peers.”

PeerClip, a free service exclusively for physicians, physician assistants and nurse practitioners, allows members to add information from anywhere on the Web directly into PeerClip through a “research assistant” tool that subtly integrates in to the physician’s Web browser. As physicians add medical information to their PeerClip home page, they are provided at-a-glance information on any peer comments, ratings and keyword tags. Physicians also can add peers who have valuable perspectives into their network and track future comments and bookmarks from these members.

PeerClip’s other key feature is its ability to recommend other relevant content to each member. Essentially, PeerClip observes each member’s bookmarks and profile so that it can then recommend similar content from within the PeerClip community.

"PeerClip is designed to be simple to use while still providing powerful tools that make online health care information more accessible, improve the quality of search results, and create an environment where physician peers can interact effortlessly,” said Steve Swedler, director of new media for ConnectivHealth. “Also, through our proprietary recommendation algorithm, pertinent information finds the physician instead of waiting to be found.”

To maximize the peer connectivity that PeerClip offers, physicians are required to use their real names within the community. PeerClip is a secure, private community for physicians and does not allow sponsors nor advertisers access to any personally identifiable data or bookmarks.

PeerClip Features

• Free online tool only for physicians, physician assistants and nurse practitioners
  
  
• Easily organize relevant medical content in an online reference shelf through keyword tags, comments and peer ratings
  
  
• Unique “research assistant” tool easily integrates in to any Web browser, allowing members to add information from anywhere on the Web
  
• Search results optimized through keyword tags, comments and peer ratings
  
  
• Physicians can invite peers and create personal peer lists
  
  
• PeerClip is being released as a public beta.
  More information about PeerClip can be found at www.peerclip.com.

About ConnectivHealth
ConnectivHealth is a network of powerful health information brands that enables the delivery, distribution and organization of important health information for physicians, health care professionals, hospitals and schools through customized channels. Each brand serves a critical information need in the marketplace with the single goal of improving health. Privately held, the ConnectivHealth network includes: PeerClip, HealthTeacher, VerusMed and Discovery Hospital, a partnership with Discovery Communications. The company's investors include Petra Capital Partners of Nashville, Chrysalis Ventures of Louisville, Ky., and members of the management team. For more information, e-mail us at info@connectivhealth.com.

About Chrysalis Ventures
Founded in 1993, Chrysalis Ventures is a leading source of equity capital for young growth companies in the Midwest and South. Chrysalis invests primarily in early-stage and expansion-stage companies in health care services and technology, media and communications and business services. With headquarters in Louisville, Ky., and a second office in Cleveland, Chrysalis has more than $300 million under management and has made investments in over 50 companies. For more information, please visit http://www.chrysalisventures.com/.

About Petra Capital Partners
Based in Nashville, Tenn., Petra Capital Partners provides growth capital to business, information, and health care services companies throughout the United States. Petra specializes in helping proven entrepreneurs build sustainable growth companies by serving as a trusted advisor and a reliable source of capital. Petra targets transaction sizes under $10 million in the form of equity or subordinated debt with warrants in high growth companies to fund organic growth, acquisitions, or in certain cases, owner recapitalizations. For more information, please visit www.petracapital.com/.

For more information, contact:
Michelle Ponte, Communications Director
ConnectivHealth
615-345-9467
michelle.ponte@connectivhealth.com