ReachMD and VerusMed Broadcast Medical Conference Coverage on XM Satellite Radio
VerusMed Conference Coverage Available to Physicians 24/7 on ReachMD
CHICAGO and NASHVILLE, Tenn.
- February 6, 2008 - VerusMed and ReachMD, providers of advanced
health care news and information for medical professionals, today announced
a partnership to provide VerusMed's medical conference coverage highlights
on ReachMD XM Satellite Radio (Channel 157) and via online streaming
audio and on-demand podcasts. The companies will collaborate to deliver
updated conference coverage 24/7 to physicians.
The new conference series includes coverage
of rheumatology, psychiatry and other therapeutic areas. Conference
coverage will be aired daily in four, 13-minute audio segments. The
programs include interviews, thought leader perspectives and peer insights
on news released from the conference.
"We're thrilled to be partnering
with ReachMD to expand our clinical news briefings to physicians in
another convenient information channel," said Scott McQuigg, CEO of
VerusMed, a ConnectivHealth company. "For busy physicians, 24/7 XM
radio programming that can be downloaded via podcast is an ideal way
to catch up on conference coverage highlights."
Through its experienced team of medical
writers and editors, VerusMed delivers timely news coverage from key
medical conferences to medical professionals who need to stay current
on the groundbreaking research being conducted in their specialty areas.
Each conference series will expand on key highlights as reported by
VerusMed's editorial team.
"This partnership is a great opportunity
to deliver on our vision of giving medical professionals updated news
from the nation's top medical conferences," said Gary Epstein, CEO
of ReachMD. "VerusMed is an invaluable source of medical conference
coverage for on-the-go medical professionals, and we share the same
commitment to deliver much needed information in the most convenient
ways."
VerusMed's coverage will also be archived
on ReachMD's website for one year after each conference airing.
About VerusMed
VerusMed, an evolution of Faxwatch, provides
timely, unbiased medical information to physicians, health care professionals,
industry executives and patients. With its concise and objective editorial
approach, VerusMed ensures that physicians and health care professionals
receive the most relevant therapeutic updates. With more than 150,000
readers across several dozen therapeutic and industry segment-specific
publications, VerusMed is able to leverage its market connectivity to
help companies in the pharmaceutical, biotechnology, hospital and managed
care industries to establish brands and build rapport with key audiences.
VerusMed is a ConnectivHealth company. To learn more, visit www.verusmed.com.
About ReachMD
ReachMD, headquartered in Highland Park,
Illinois, is a leading provider of advanced healthcare information and
education for medical professionals. ReachMD XM 157 remains committed
to its mission of delivering highly relevant education, information
and communication to medical professionals. The ReachMD XM channel is
a new and innovative media vehicle that continues to deliver on this
mission. The company's proprietary technology provides the most up-to-date
healthcare information in the field through a multi-channel platform
that includes satellite radio and online programs accessed through any
XM radio, digital media device or PC. Through this platform, healthcare
professionals receive the latest information in best practices and new
advances in treatment, delivered through convenient and accessible ways.
For more information, visit www.reachmd.com.