Multiple Channels of Information Allow Doctors to Learn From Peers

In Formats Amenable to Hectic Schedules

NEW YORK, NY . January 10, 2008 . The Doctor's Channel (www.thedoctorschannel.com), hailed by CNBC as the "educational YouTube" for doctors, and VerusMed (www.verusmed.com), which provides timely, unbiased medical information to physicians, health care professionals and industry executives, today announced a partnership that will provide thousands of neurologists with short, 1-2 minute streaming videos that summarize articles included in VerusMed's weekly publication, VerusMed Neurology Update.  

"Today's physician often doesn't have the time to sift through pages of medical research to find the bottom line, but it's crucial they stay up-to-speed on medical advances, in order to best serve their patients," explained The Doctor's Channel President David Best, MD, MBA. "The marriage of VerusMed Neurology Update and The Doctor's Channel is the next logical step in providing bite-sized information to time-starved physicians by letting them choose the format that best suits their lifestyle."   

VerusMed Neurology Update is a weekly publication, covering major neurological conditions, including Alzheimer's disease, migraine, multiple sclerosis, Parkinson's disease and epilepsy. The publication is distributed via fax and email to thousands of neurologists, summarizing research published in major peer-reviewed medical journals in the form of clinical news briefs.   

In order to create a seamless network of information for physicians, VerusMed will provide clinical news briefs from VerusMed Neurology Update to The Doctor's Channel, which will then create short videos summarizing key briefs. The videos will be viewable online at The Doctor's Channel and at the newly redesigned and expanded VerusMed Web site, where physicians access and read clinical news briefs across multiple therapeutic categories.  

"With only a few moments to spare in between rounds or appointments, doctors have to be very selective with their sources of information," said Scott McQuigg, CEO of VerusMed. "Our partnership with The Doctor's Channel provides us with yet another avenue to offer doctors pertinent information in a format that's conducive to a hectic schedule."  

Doctors who register on The Doctor's Channel can personalize their experience by joining groups related to individual interests, sending and receiving personalized messages, and storing their favorite videos. When viewing certain pharmaceutical company sponsored videos, doctors can even request additional information or samples from a sales representative with just one click of the mouse. 

The Doctor's Channel and thedoctorschannel.com are trademarks or registered trademarks of The Doctor's Channel, LLC in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. 

About The Doctor's Channel

The Doctor's Channel (www.thedoctorschannel.com) is a Web site that allows doctors to "Learn from each other. Fast." The site includes short, concise, one- to two-minute streaming video clips designed to get to the point with insights and opinions from experts in 35 different specialties as well as community and lifestyle features that help doctors stay on top of the latest news, ideas and information. The Doctor's Channel is based in New York and was founded by David Best, MD, MBA, and Michael Banks, MD. David Best serves as the company president. Dr. Best has worked in health care advertising, marketing and education for 25 years and founded Saatchi & Saatchi's medical education company BESTMED. Dr. Best was Medical Services Director at Bristol-Myers Squibb and Dr. Banks worked for Pharmacia and Pfizer. 

About VerusMed

VerusMed, an evolution of Faxwatch, provides timely, unbiased medical information to physicians, health care professionals and industry executives. VerusMed's concise and objective editorial approach ensures that readers receive the most relevant therapeutic updates. With more than 150,000 readers across several dozen therapeutic and industry segment-specific publications, VerusMed is able to leverage its market connectivity to help companies in the pharmaceutical, biotechnology, hospital and managed care industries to establish brands and build rapport with key audiences. VerusMed is a ConnectivHealth company. To learn more, visit www.verusmed.com or call 800-763-3329.